Marketing Ideas - Anyone using Facebook to advertise rentals

[nubiwan]

Just wondering has anyone ever seen ads for rentals or indeed used Facebook to promote houses for rent/ sale? I know they have targeted advertising for business, and specific posts on your pages, but I was wondering if anyone had actually used Facebook with any degree of success. I am thinking on further investigating the matter.

As an example, there is a local Facebook page on which you can advertise stuff that otherwise you might sell in a Buy and Sell, or on eBay. Something I have considered as a supplement to the previously dependable Kijiji.

Benefits of Facebook over Kijiji from a high level would be the quality and number of pictures you can post. As far as I know you can target a local market segment with your ad. To do that you necessarily would pay to boost or bump the ad. Forget the term Facebook uses.

 

[Matt Crowley]

It is interesting idea. Probably too expensive based on your competitors. You will likely end up going head to head with Kijiji for Facebook ad presence. So, you may end up paying $1 CPC. It isn't really an economical idea.

However, I do post my ads on Facebook (for free, as a status update). I usually offer $50-$100 off for friends and friends of friends. This tends to get likes and shares so I will get a couple thousand eyes on the ad for free, and it is worth sharing because I give special deal if you are willing to recommend a friend. Probably lots of creative ways to create incentive.

eBay: bad idea. No way am I going to let someone "buy now". Not for a 20% premium on rental rate. Nope. Same reason I don't do AirBnB.

 

[nubiwan]

ebay reference was to something like buy and sell, not something I would advertise rentals on.

 

[Alvaro Sanchez]

Beside having a FB presence (Plug-here) https://www.facebook.com/ottawagatineaurentals/ we have more success driving traffic from using a combination of tools vs just one (own website, FB, Kijiji and others). Google ads by far will get you up there with proper budget but I find tools like http://www.padlister.com/ do a decent job and are surpassing even kijiji .... so much that I am now in search for a custom CRM to track leads.

 

[Matt Crowley]

^ For rent to own... not for rent only.

 

[Alvaro Sanchez]

^ For rent to own... not for rent only.

For rent-to-own, the best is to optimized for seo and use Google ads to be ranked top 5 in your city

 

[sbh]

We have used Facebook for our rentals. Facebook is very cheap advertising and you can be laser focused. For more information and some tips and tricks check this out -

 

[Kjeck]

I haven't used Facebook for property advertising. However I have been thinking about it. I read that a lot of properties are bought and sold on this site each day. Besides, it charges no commissions, no fees.