Prices based on value
whether we like it or not, people don`t buy the hours and money we entrepreneurs sink into the development of our products and services. all they`re really interested in is what those products and services can do for them. in other words, the benefits they receive. and, in the end, their willingness to open their wallets is directly linked to the value they attribute to those benefits. this is hardly a new concept, of course, and yet "cost-based pricing" continues to be the most pervasive method of pricing used in the marketplace today.
http://www.canada.com/burnabynow/news/busi...5e-7fef22912015
whether we like it or not, people don`t buy the hours and money we entrepreneurs sink into the development of our products and services. all they`re really interested in is what those products and services can do for them. in other words, the benefits they receive. and, in the end, their willingness to open their wallets is directly linked to the value they attribute to those benefits. this is hardly a new concept, of course, and yet "cost-based pricing" continues to be the most pervasive method of pricing used in the marketplace today.
http://www.canada.com/burnabynow/news/busi...5e-7fef22912015