QUOTE (JimWhitelaw @ Dec 9 2010, 08:32 PM) I did run a yellow letter campaign, but I wasn`t thrilled with the results. I won`t go so far as to say "it doesn`t work" but it definitely needs some modification to be effective. Search for some of David Sandbrand`s posts (or better yet, contact him directly) for advice on yellow letter campaigns.
The quick summary of my experience is that it cost me $108 each to get legitimate seller leads via yellow letters. The motivation level varied quite a bit, mostly not very high, more like "we`d thought about maybe selling in the spring if the price is right". I`m sure with tweaks and persistence, it can become effective. For me, I decided that I just wasn`t comfortable with it. Too much time spent alleviating suspicion and dealing with negative feedback.
I run a Google adwords campaign to drive traffic to my website where people fill in a form and send me their info. The motivation level is very high and people are happy to hear from me when I contact them. My cost per lead is much less than with the yellow letters. I also use some kijiji ads, but the responses from that are different - mostly investors and people that already have their properties on FSBO sites.
I have some bandit signs and signs on my truck with my phone number on them - don`t see as much coming in from those and I don`t have any good way to effectively measure the cost/lead for those methods. But I figure it can`t hurt.
I run a Google adwords campaign to drive traffic to my website where people fill in a form and send me their info. The motivation level is very high and people are happy to hear from me when I contact them. My cost per lead is much less than with the yellow letters. I also use some kijiji ads, but the responses from that are different - mostly investors and people that already have their properties on FSBO sites.
Jim, I`m back East in ON.. How do you do this and what is it do you say in the add.
Thanks