- Joined
- Sep 1, 2010
- Messages
- 1,578
Hello folks, just wanted to share a quick brainstorm I did recently. I've been doing my best to focus on selling benefits vs. emphasizing features of a property. Now I'll be the first to admit, I'm no expert at this(YET), and I actually find it easier to spot the difference between the two in other people's ads vs. my own. But, here is a short list I did for a property I recently rented out.I was also thinking that if others could contribute here perhaps we could compile a sort of 'go to' reference list for folks to use in their own ads. Something like:
his / hers sinks? ---- you and your spouse will love sharing time together in the mornings!
etc.
Please forgive the massive length to this... I did it in column format on Word and it was a giant pain to copy/paste
Feature
Shared Laundry
one bedroom
Large windows
Large fenced yard
New appliances
Close to school
new flooring
landlord
text-align: center;"> new light fixtures
New bathroom everything
Two bedrooms
Parking available
5 minutes from downtown
2 blocks from park with pool
Quiet street
Fenced backyard
No pets
Spacious kitchen
Large bedrooms
Quiet street
Close to school
Well kept
Backyard fenced
ext-align: center;">Close to school / downtown
Accepting applicants with references
affordable
large windows
no more noisy apartment neighbours!!
Benefit
Cheap / Pay less for utilities!!
Live in solitude while you focus on your studies!!
Lots of warm sunshine all year long!!
Lots of room to enjoy the summer months in the privacy outdoors
Hassle free appliances / no worrying about old stinky fridge / stove that sucks up your money in energy costs
Save tons of time and $$ on bus pass / parking with a 5 minute walk to school!! Sleep late and still be on time for class!!
No old musty run down carpet from 1972 full of stains and harmful bacteria.
A landlord who truly cares.
Modern feeling and appearance throughout
Warm inviting modern bathroom
mily: times new roman,serif;">Live with a friend and enjoy reduced living expenses!!
Safe, secure, available parking for your vehicle.
Walk to work or to rec facilities!!
Summertime sunbathing at the pool nearby!! Winter skating at the outdoor rink!! Bring your friends!
Enjoy relaxing evenings in a safe secure home with excellent neighbours
No nosey neighbours when you are enjoying your BBQ!!
No worrying about allergies!! Pet free!!
Book a dinner party, room to entertain!!
Room for all your furniture and still feel comfortable
No noisy neighbours to interrupt your studies.
Never have to start your car and scrape off mountains of snow/ice in the winter
Truly a home you will be proud of. You deserve this level of luxury.
Private backyard
Instant access to SIAST and downtown.
Call xxx.xxxx now to book viewings!! Won`t last!
>Affordable luxury in a proven safe and secure environment.
Bright, warm, and inviting!!
Your very own home, you will truly relax and enjoy the comforts this has to offer.
his / hers sinks? ---- you and your spouse will love sharing time together in the mornings!
etc.
Please forgive the massive length to this... I did it in column format on Word and it was a giant pain to copy/paste
Feature
Shared Laundry
one bedroom
Large windows
Large fenced yard
New appliances
Close to school
new flooring
landlord
text-align: center;"> new light fixtures
New bathroom everything
Two bedrooms
Parking available
5 minutes from downtown
2 blocks from park with pool
Quiet street
Fenced backyard
No pets
Spacious kitchen
Large bedrooms
Quiet street
Close to school
Well kept
Backyard fenced
ext-align: center;">Close to school / downtown
Accepting applicants with references
affordable
large windows
no more noisy apartment neighbours!!
Benefit
Cheap / Pay less for utilities!!
Live in solitude while you focus on your studies!!
Lots of warm sunshine all year long!!
Lots of room to enjoy the summer months in the privacy outdoors
Hassle free appliances / no worrying about old stinky fridge / stove that sucks up your money in energy costs
Save tons of time and $$ on bus pass / parking with a 5 minute walk to school!! Sleep late and still be on time for class!!
No old musty run down carpet from 1972 full of stains and harmful bacteria.
A landlord who truly cares.
Modern feeling and appearance throughout
Warm inviting modern bathroom
mily: times new roman,serif;">Live with a friend and enjoy reduced living expenses!!
Safe, secure, available parking for your vehicle.
Walk to work or to rec facilities!!
Summertime sunbathing at the pool nearby!! Winter skating at the outdoor rink!! Bring your friends!
Enjoy relaxing evenings in a safe secure home with excellent neighbours
No nosey neighbours when you are enjoying your BBQ!!
No worrying about allergies!! Pet free!!
Book a dinner party, room to entertain!!
Room for all your furniture and still feel comfortable
No noisy neighbours to interrupt your studies.
Never have to start your car and scrape off mountains of snow/ice in the winter
Truly a home you will be proud of. You deserve this level of luxury.
Private backyard
Instant access to SIAST and downtown.
Call xxx.xxxx now to book viewings!! Won`t last!
>Affordable luxury in a proven safe and secure environment.
Bright, warm, and inviting!!
Your very own home, you will truly relax and enjoy the comforts this has to offer.