- Joined
- Sep 2, 2007
- Messages
- 12,690
Recall will cost Maple Leaf $20M-plus
TORONTO
Maple Leaf Foods said yesterday it`s bracing for a decline in sales on top of a $20-million product recall after a deadly outbreak of listeriosis, but experts say the company has done everything it can to rebuild consumer confidence and should bounce back relatively quickly.
In newspaper and television ads released this weekend, Maple Leaf CEO Michael McCain offered a surprisingly candid apology on behalf of his company.
"We have an unwavering commitment to keeping your food safe with standards well beyond regulatory requirements, but this week our best efforts failed and we are deeply sorry,`` McCain said in ad, which was also posted on the YouTube website.
http://news.therecord.com/Business/article/404966
TORONTO
Maple Leaf Foods said yesterday it`s bracing for a decline in sales on top of a $20-million product recall after a deadly outbreak of listeriosis, but experts say the company has done everything it can to rebuild consumer confidence and should bounce back relatively quickly.
In newspaper and television ads released this weekend, Maple Leaf CEO Michael McCain offered a surprisingly candid apology on behalf of his company.
"We have an unwavering commitment to keeping your food safe with standards well beyond regulatory requirements, but this week our best efforts failed and we are deeply sorry,`` McCain said in ad, which was also posted on the YouTube website.
http://news.therecord.com/Business/article/404966