The headline got you to read the article, didn`t it. It got me to...Recession mindset takes toll on retail sales Then the opening sentence goes like this, crafted to get you to read on by raising your emotion coeffient yet higher:
Fear of job loss is ushering in a new era of frugality, as some retailers saw a sharp decline in pre-Christmas sales and consumer confidence plunged to its lowest level in 26 years.
And to further buttress the case being made by the article, more paragraphs like this:
The monthly consumer confidence index by the Conference Board of Canada fell for a third month in a row to its lowest level since the deep recession of 1982, with half of respondents saying they expect there will be fewer jobs in their communities six months from now, and more than a quarter saying their families are worse off than they were six months ago.Consumers are caught in a “very negative downward cycle of a psychology of recession,” Glen Hodgson, the Ottawa think tank`s chief economist, told a news conference yesterday.
And at the end, you read this and think "ok, I feel a bit better now"
Confidence will start to return as the majority of Canadians realize that they are keeping their jobs.
“When that starts to happen, you`ll see a change in attitude,” Mr. Hodgson said
Kind of Pavlovian, don`t you think?
Here is the link to the entire article
http://business.theglobeandmail.com/servle...y/Business/home
Fear of job loss is ushering in a new era of frugality, as some retailers saw a sharp decline in pre-Christmas sales and consumer confidence plunged to its lowest level in 26 years.
And to further buttress the case being made by the article, more paragraphs like this:
The monthly consumer confidence index by the Conference Board of Canada fell for a third month in a row to its lowest level since the deep recession of 1982, with half of respondents saying they expect there will be fewer jobs in their communities six months from now, and more than a quarter saying their families are worse off than they were six months ago.Consumers are caught in a “very negative downward cycle of a psychology of recession,” Glen Hodgson, the Ottawa think tank`s chief economist, told a news conference yesterday.
And at the end, you read this and think "ok, I feel a bit better now"
Confidence will start to return as the majority of Canadians realize that they are keeping their jobs.
“When that starts to happen, you`ll see a change in attitude,” Mr. Hodgson said
Kind of Pavlovian, don`t you think?
Here is the link to the entire article
http://business.theglobeandmail.com/servle...y/Business/home