- Joined
- Sep 25, 2007
- Messages
- 201
Hi all,I am aware of, but not too familar with, the Social Media and Social Networking Sites available on the Internet. I listened to a free one-hour teleseminar this morning by David Riklan, the founder of www.SelfGrowth.com, [which is apparently the #1 self improvement website on the Internet with over 1 million visitors per month]. David used to think that they were a waste of time until he saw how Barack Obama used them to his advantage to win the election. I liked his approach to the presentation - in advance he provided a downloadable handout consisting of the questions he was going to answer and spaces to fill in the blanks so that you could record the information that he wanted you to have. You could also follow the overheads via webinar. As those of us who attended the L.I.F.E. Conference on the weekend learned, polar opposite approaches to life and business can lead to the same results. Accordingly, you can achieve major success with and without the use of Social Media and Social Networking sites. For those of you who are interested in implementing these sites into your real estate (and other) businesses, the questions and answers from David`s presentation follow. This will give you some idea on how to proceed.Keith
USING SOCIAL MEDIA AS A PROFITABLE BUSINESS TOOL
Question #1: What are Social Media and Social Networking?
Massive information sharing and communication on the Internet.
Question #2: What are some examples of the major Social Media websites?
1) Facebook;
2) Twitter;
3) YouTube;
4) LinkedIn;
5) Digg; and
6) Delicious.
Question #3: What types of people or industries are succeeding with Social Media?
1) Major corporations;
2) Small/local businesses;
3) People who want to brand themselves as an expert in their field;
4) Network Marketing distributors for lead generation;
5) Individuals who are looking for jobs;
6) Entrepreneurs to help start their businesses;
7) People/companies doing market research;
8) Website owners to drive targeted web traffic to their websites;
9) People presenting live seminars/tele-seminars;
10) People in the publishing arena with a new book or product to promote;
11) Personal, life and business coaches looking for coaching clients; and
12) Business owners/sales people looking to build up a subscriber list.
Question #4: How can you position yourself as an expert using Social Media?
1) Determine how you are going to brand yourself and/or your company/business;
2) Create a profile that will match your brand and brand message;
3) Create (free) accounts at all of the major places where you can brand yourself;
4) Develop a social Bookmarking strategy;
5) Get your knowledge out there by participating in groups;
6) Interlink between sites or have them all crosslink;
7) Develop a strategy for using videos (can be simple and inexpensive);
8) Leverage the power of these sites for Search Engine Optimization (SEO);
9) Be active on these sites; and
10) Become a voice of your industry (Become a reporter on what`s going on. You don`t have to create the content; just do research, read articles and etc. and report on what others are saying. Become a reporter of the expert advice).
You don`t have to do all of these. Just select those that are applicable to you and your circumstances.
Question #5: What are the top 6 ways people are generating leads through Social Networking?
1) Start by growing a network of handpicked friends through Facebook, LinkedIn, Twitter, etc;2) Make a list of the top 25 – 50 people that you admire in your industry and reach out to them;3) Think relationships first, business second. Always be personable.4) Create your group or community of likeminded people;5) Give away stuff for free to entice people to give you their contact information; and6) Help other people – the Law of Reciprocity – always give before you take.
Question #6: What are the top mistakes that people are making using Social Media?
1) Starting with the mindset that using social media is not a business model itself;
2) Lack of a plan of what to do;
3) Using the wrong tools for the wrong purpose;
4) Overuse and abuse by not following the rules of etiquette for that site;
5) Facebook and Twitter fatigue – over activity; and
6) Failing to measure results against the stated goals.
Question #7: What are the top misconceptions about Social Media?
1) It`s a kids toy; it`s for teenagers;
2) It`s for social connections only;
3) It`s too time consuming (which it can be if you aren`t focused and become and "addict");
4) It`s too difficult to learn to use and do; and
5) I`ll lose all of my privacy.
Question #8: How do you use Social Media to generate massive income?
1) Develop a business strategy;
2) Develop a Social Media/Networking strategy;
3) Learn the basics and most important tools available to you;
4) Develop an integrated strategy;
5) Interact and develop relationships;
6) Let people get to know you. People buy from people they know, like and trust;
7) Leverage the overall power of the Internet;
8) Follow the rules of the Social Network you are involved with;
9) It`s not what you know or who you know, it`s who knows you; and
10) Don`t forget that you will eventually have to ask for the order.
Finally I (Keith) would like to add that Social Media and Networking sites are TOOLS to help you build win-win relationships; they DO NOT take the place of relationships themselves.
USING SOCIAL MEDIA AS A PROFITABLE BUSINESS TOOL
Question #1: What are Social Media and Social Networking?
Massive information sharing and communication on the Internet.
Question #2: What are some examples of the major Social Media websites?
1) Facebook;
2) Twitter;
3) YouTube;
4) LinkedIn;
5) Digg; and
6) Delicious.
Question #3: What types of people or industries are succeeding with Social Media?
1) Major corporations;
2) Small/local businesses;
3) People who want to brand themselves as an expert in their field;
4) Network Marketing distributors for lead generation;
5) Individuals who are looking for jobs;
6) Entrepreneurs to help start their businesses;
7) People/companies doing market research;
8) Website owners to drive targeted web traffic to their websites;
9) People presenting live seminars/tele-seminars;
10) People in the publishing arena with a new book or product to promote;
11) Personal, life and business coaches looking for coaching clients; and
12) Business owners/sales people looking to build up a subscriber list.
Question #4: How can you position yourself as an expert using Social Media?
1) Determine how you are going to brand yourself and/or your company/business;
2) Create a profile that will match your brand and brand message;
3) Create (free) accounts at all of the major places where you can brand yourself;
4) Develop a social Bookmarking strategy;
5) Get your knowledge out there by participating in groups;
6) Interlink between sites or have them all crosslink;
7) Develop a strategy for using videos (can be simple and inexpensive);
8) Leverage the power of these sites for Search Engine Optimization (SEO);
9) Be active on these sites; and
10) Become a voice of your industry (Become a reporter on what`s going on. You don`t have to create the content; just do research, read articles and etc. and report on what others are saying. Become a reporter of the expert advice).
You don`t have to do all of these. Just select those that are applicable to you and your circumstances.
Question #5: What are the top 6 ways people are generating leads through Social Networking?
1) Start by growing a network of handpicked friends through Facebook, LinkedIn, Twitter, etc;2) Make a list of the top 25 – 50 people that you admire in your industry and reach out to them;3) Think relationships first, business second. Always be personable.4) Create your group or community of likeminded people;5) Give away stuff for free to entice people to give you their contact information; and6) Help other people – the Law of Reciprocity – always give before you take.
Question #6: What are the top mistakes that people are making using Social Media?
1) Starting with the mindset that using social media is not a business model itself;
2) Lack of a plan of what to do;
3) Using the wrong tools for the wrong purpose;
4) Overuse and abuse by not following the rules of etiquette for that site;
5) Facebook and Twitter fatigue – over activity; and
6) Failing to measure results against the stated goals.
Question #7: What are the top misconceptions about Social Media?
1) It`s a kids toy; it`s for teenagers;
2) It`s for social connections only;
3) It`s too time consuming (which it can be if you aren`t focused and become and "addict");
4) It`s too difficult to learn to use and do; and
5) I`ll lose all of my privacy.
Question #8: How do you use Social Media to generate massive income?
1) Develop a business strategy;
2) Develop a Social Media/Networking strategy;
3) Learn the basics and most important tools available to you;
4) Develop an integrated strategy;
5) Interact and develop relationships;
6) Let people get to know you. People buy from people they know, like and trust;
7) Leverage the overall power of the Internet;
8) Follow the rules of the Social Network you are involved with;
9) It`s not what you know or who you know, it`s who knows you; and
10) Don`t forget that you will eventually have to ask for the order.
Finally I (Keith) would like to add that Social Media and Networking sites are TOOLS to help you build win-win relationships; they DO NOT take the place of relationships themselves.