- Joined
- Aug 26, 2010
- Messages
- 380
Hi Everybody,
Does anybody have experience with a mass marketing mail out campaign like the yellow letter technique?
I'm about to start marketing for multi-family properties in a serious way with a partner. We plan to do a generic yellow letter campaign for properties up to 10 units and a more customised package for owners of 10+ units.
Julie Broad had an article in the RE Investor about a campaign she ran that resulted in only two deals for 6500 letters, which suggests there would be better approaches. She said the response rate was great but mostly produced just a lot of time spent on the phone with very little conversion to a completed deal and very low ROI on this approach.
Does anyone have any experience doing this kind of direct response marketing for multi-family? Was it worth it - honest replies only please
Thanks
Does anybody have experience with a mass marketing mail out campaign like the yellow letter technique?
I'm about to start marketing for multi-family properties in a serious way with a partner. We plan to do a generic yellow letter campaign for properties up to 10 units and a more customised package for owners of 10+ units.
Julie Broad had an article in the RE Investor about a campaign she ran that resulted in only two deals for 6500 letters, which suggests there would be better approaches. She said the response rate was great but mostly produced just a lot of time spent on the phone with very little conversion to a completed deal and very low ROI on this approach.
Does anyone have any experience doing this kind of direct response marketing for multi-family? Was it worth it - honest replies only please
Thanks