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Houzz app fuels home improvement popularity

abbycarter

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Just four years ago, Adi Tatarko and her husband, Alon Cohen, were living

and working full time in the Bay area of California, raising two children.

They decided to embark on a home improvement project to make their home

more
comfortable and had a frustrating experience trying to find the right

contractors to help them accomplish their project. They found that

contractors had frustrations too`customers with unrealistic expectations.

In 2009, the couple started Houzz as a hobby, but within a year it became a

full time business. Today, the Palo, Alto company has over 120 employees

and has received 100,000 five star reviews on iTunes, Apple`s app store.



Houzz is Pinterest for interior design



What exactly is Houzz? It is a Pinterest-like app for people interested in

remodeling and interior design. A CNN correspondent said, `At its core,

Houzz is an addictive, never-ending gallery of luscious images of home

interiors and exteriors. Its website and apps are popular resources for

people who idly dream of redoing their homes or moving into new ones.`



2 million images uploaded to Houzz



The home Improvement Research
Institute predicts home improvement revenues

to hit $287 billion this year, which illustrates just how hot the industry

is right now. About 15 million people a month search Houzz for home

improvement and design ideas. The library is extensive, containing over 2

million images. Users can save images to ideabooks and view DIY home

improvement tutorials or contact an expert to come effect the desired

renovation. Many of the images are uploaded by interior designers and

architects, over 250,000 of which are active on Houzz. These contractors

showcase their previous work, including with their photo their location and

contact information. This enables Houzz users to then get in touch with the

contractors whose work they like best.



Users find local contractors




Another attractive aspect of Houzz is its reviews, which enable people to

read what past customers thought of each contractor. You can also
search

locally for contractors instead of wading through an entire nation`s worth

of possibilities. Houzz has broken the country up into 425 metro areas for

its users to peruse.



According to a survey conducted on Houzz of 100,000 people, `84% of

respondents were planning to decorate or redecorate, 40% were considering

remodeling or building an addition, and 10% were planning on building a

custom home.`



Interior Decorating and Remodeling News Brought to You by

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Source: http://fox8.com/2013/10/08/houzz-taps-into-home-improvement-craze/
 
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