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The 20 most important questions in business
Entrepreneurs can`t completely inoculate their businesses from the vagaries of the market. What they can do is wrestle with the fundamental questions that govern the fate of any enterprise. We`ve done our best to compile the 20 most important ones.
Digging for those answers is a grueling exercise--one that takes serious intellectual and emotional honesty. With any hope, the process begins long before money`s been spent, products are built and customers are lost. The real challenge, though, is to keep digging. As businesses grow, new opportunities and threats emerge, and yesterday`s answers probably won`t suffice. Relentlessly asking the tough questions is how the Microsofts, Wal-Marts, Hewlett-Packards, and Googles stay on top.
Read the full article here.
Entrepreneurs can`t completely inoculate their businesses from the vagaries of the market. What they can do is wrestle with the fundamental questions that govern the fate of any enterprise. We`ve done our best to compile the 20 most important ones.
Digging for those answers is a grueling exercise--one that takes serious intellectual and emotional honesty. With any hope, the process begins long before money`s been spent, products are built and customers are lost. The real challenge, though, is to keep digging. As businesses grow, new opportunities and threats emerge, and yesterday`s answers probably won`t suffice. Relentlessly asking the tough questions is how the Microsofts, Wal-Marts, Hewlett-Packards, and Googles stay on top.
Read the full article here.