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Real Estate Marketing Advise - Be Careful of Who You Talk To

Kimqqq

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Jul 28, 2008
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As a seller of Kerala Real Estate, when you enter into the real estate office that has your property listed for sale, how many people in that office are working for you? Lets say it`s a big office and there are a total of 25 Realtors that work at this office. How many do you think work in your best interest?Back in the 90`s the correct answer would have been at least 26 people. My math is not goofy because the total consists of 25 agents plus the office manager and you could even add in the entire staff to this number as well. Everyone one in the entire office was working for you, the Seller, and in your best interest. Now it is just the opposite. There is only one real estate agent working in your best interest. The other 24 agents are working against you. That`s right against you! They all work in the Buyer`s best interest. Make no mistake about this, these two interests are entirely different and should be treated so.The entire system has been altered and most sellers do not realize this vital change. The teams have changed in their entirety. Before it was representation of all the sellers, now it is representation of all the buyers. The office manager is not even working in your best interest. They are working in the capacity of a deal facilitator. This topic of office management is very fuzzy and I will explore it in a later article.When you now hold any conversation in what you consider to be your real estate sales office after all you did hire this company, if it is of any consequence whatsoever, you need to make sure it takes place behind closed doors and only in the presence of one single person. The agent that actually has your listing. Limit any public conversation at the Realtor`s office to just small talk. In common areas with other ears nearby do not discuss thing such as how you are pressured to sell or what your burning needs are for the proceeds money or how your personal life is deeply effected by the need to sell. Unless your intentions are to inform 24 other agents of the exact why, where, how and why you are motivated to sell and that you will most certainly accept less money because of the reasons you have just stated. If any information that is shared by you in passing that can help out the negotiating position of one of the other 24 agents buyers, the other agents in this office are all duty bound to inform their buyer of this information that you have just innocently given away to them for them to use against you with their buyers. The buyer is entitled to any and all legal information that the Buyer`s agent is in possession of that will help the buyer.Do you know that if your agent is scheduled to hold an open house at your property and he or she has a conflict and has another Realtor cover the open house, this fill in agent is not working in your best interest but rather as a facilitator? If an unescorted buyer should come to the open house, fall in love and make an offer through this fill in agent the agent would not be working in your best interest but rather in the buyers best interest.
 
What provience are you selling in? In Alberta Agency is explained prior to buying or selling by your realtor. If any problems with Agency you can call the Alberta Realestate Asscociation. Very helpful.
 
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