Words that sell

[marissa]

Hi there,

I believe it was at the November REIN meeting where Don discussed the words to use in a real estate ad. Words that increased the value/viewings and ones that had no effect. I know I saw it on here but now I can't find it, and of course now I need it! Can anyone help me find it? Thanks

 

[kfort]

Google sent me here a while back and I found it useful:

http://www.morebusiness.com/running_your_business/marketing/Isnare-17566.brc

There are lots of books on the subject. Sorry I don't have a link to specifically Don's piece.

 

[MaximeValmont]

Nothing beats having a great product