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Edmonton Journal scores big in audience study
EDMONTON — The number of people reading the Edmonton Journal has grown significantly since a spring industry audience study, led by the growing reach of The Journal`s digital product -- edmontonjournal.com.
Weekly online readership increased by 21 per cent to 140,600 adult readers in the Edmonton area from 115,900 since the spring 2009 study was released in March, the Newspaper Audience Database (NADbank) reported Wednesday in its interim 2009-10 report.
The Journal website`s weekly readership has soared a whopping 75 per cent since the 2007 study.
On the print side, The Journal has shown remarkable stability in its core readership since 2005 through boom, bust, and recovery.
New weekday readership grew to 276,300, up from 275,500 since the spring study. Over the course of a week, more than half a million readers (509,000) are reading The Journal in print or online -- a gain of 1,400 from the spring.
A growing number of young adults are also turning to The Journal. Readers aged 18-34 increased to 68,100, up 20 per cent from 56,900 from the NADbank Spring 2009 study.
Read the full article here.
EDMONTON — The number of people reading the Edmonton Journal has grown significantly since a spring industry audience study, led by the growing reach of The Journal`s digital product -- edmontonjournal.com.
Weekly online readership increased by 21 per cent to 140,600 adult readers in the Edmonton area from 115,900 since the spring 2009 study was released in March, the Newspaper Audience Database (NADbank) reported Wednesday in its interim 2009-10 report.
The Journal website`s weekly readership has soared a whopping 75 per cent since the 2007 study.
On the print side, The Journal has shown remarkable stability in its core readership since 2005 through boom, bust, and recovery.
New weekday readership grew to 276,300, up from 275,500 since the spring study. Over the course of a week, more than half a million readers (509,000) are reading The Journal in print or online -- a gain of 1,400 from the spring.
A growing number of young adults are also turning to The Journal. Readers aged 18-34 increased to 68,100, up 20 per cent from 56,900 from the NADbank Spring 2009 study.
Read the full article here.