Ed,
QUOTE (EdRenkema @ Nov 20 2010, 07:29 PM) So all you quick turn pros that have vehicle wraps: how many actual deals have you gotten from the vehicle signs?
Zero deals stemming directly from a lead that started with the car.
QUOTE (EdRenkema @ Nov 20 2010, 07:29 PM) What sort of trigger words do you use?
"We Buy Houses"
QUOTE (EdRenkema @ Nov 20 2010, 07:29 PM) Would you recommend it as income generating or is it just sort of visual promotion?
Clearly, it hasn`t generated any direct deals, so it`s definitely not income generating.
QUOTE (EdRenkema @ Nov 20 2010, 07:29 PM) Cost? I`m guessing between $200 and $500?
I have a full wrap, as you`ve seen. This costs around $2,000 plus the cost of creating the graphics, which you can count on an extra $1,000 for a full wrap.
If you wanted just die-cut letters that say `I buy houses` and a phone number, $200 - $500 would be about right.
So, given this info ($3,000 in and no deals to show for it), it would seem the wrap is a bad idea... And while there`s been no deals resulting directly from the wrap, the car sure does add credibility when I pull up to negotiate on a house. There`s no way someone would wrap their car like mine unless they were 100% committed to the business.
in other words, it show my commitment to the business, and it`s impossible to know how many deals were a result of the scales being tipped slightly in my favour by having the wrap.
Is it cheap? No.
Is it effective? tough to say.
Would I do it again? probably.
Thanks,
David.